• Gerry


Can anyone explain to me in 25 words or less what "Consistency" means in terms of art? I see this all the time in referencing an artist work in a gallery. I look at the work, but I cannot identify just what about the works it is referring to.

So, I am going to leave right now and do some googling on the subject. Don't go away, I will be right back....

I'm baaaaack!

So, after a few minutes with Mr.Google, this is what I have uncovered about consistency. In order to be successful, you must make a choice - do you paint for fun or do you paint for a living or maybe both? If both, you will need to find that sweet spot between fun and profit. But I digress, here is what Mr. Google said about consistency:

a.  Don’t mix abstracts, horse paintings, figurative work, and landscapes in the same show. Pick one of those types of paintings and build the show around them.

b. Images are all created by a similar process and have a cohesive look and feel to them.

c. Framing or canvas mounting style for paintings and with sculptures, video and other art forms.

d. Is your "message" carried through with the look of the letterhead, business cards, postcards, flyers, emails, newsletters, social media and the artist’s website should all communicate the same message consistently.

e. You should be able to describe your work in one sentence (Geraldine draws pet portraits that evoke her love and respect for the animals that share her world)

f. Is your work focused? Have you perfected your style before trying another one or does a grouping of your work look like a mishmash of all kind of things.

h. Marketing is more than just selling your painting/art. You must think of those others that are surrounding the sale of that piece of art - the artist, the framer, the gallerist, dealer or a collector.

"I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times." Bruce Lee

I love this quote by Bruce Lee. I think he nailed the true thought behind consistency.

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